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Privacy and Cookie Policy

What We Collect

We may collect the following information by telephone or when you complete a Medical History Form or when you make an enquiry through our website:

  • Name and job title

  • Contact information including email address

  • Demographic details such as postcode, preferences, and interests

  • Other information relevant to customer surveys and/or offers

 

What we do with the information we gather

 

We use this information to understand your needs and provide you with a better service. Specifically, we use it for:

  • Internal record keeping

  • Improving our products and services

  • Sending periodic promotional emails about new products, special offers, or other information we think you may find interesting

  • Occasionally contacting you for market research purposes via email, phone or mail

  • Customising our website according to your interests

 

Security

 

We’re committed to ensuring your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect.

 

How we use cookies

 

A cookie is a small file placed on your computer's hard drive with your permission. Once you agree, the cookie helps analyse web traffic or alerts you when you visit a particular site. Cookies allow web applications to respond to you individually, tailoring their operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

 

We use traffic log cookies to identify which pages are being used, helping us analyse data about webpage traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes, after which the data is removed from the system.

 

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you other than the data you choose to share with us.

 

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

 

Links to other websites

 

Our website may contain links to other websites of interest. However, once you use these links to leave our site, we do not have control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information you provide while visiting such sites, and such sites are not governed by this privacy statement. Exercise caution and look at the privacy statement applicable to the website in question.

 

Controlling your personal information

 

You may choose to restrict the collection or use of your personal information in the following ways:

If you fill in an enquiry form on our website, you may opt out if you don’t want your information to be used for direct marketing purposes.

 

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us, emailing us at care@improveyoursmile.co.uk or using our online form.

We will not distribute your personal information unless we are required by law to do so. 

 

You may request details of personal information we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you, please email us at care@improveyoursmile.co.uk or call 020 8504 2704.

 

If you believe any information we are holding on you is incorrect or incomplete, please let us know by writing to us, emailing us at care@improveyoursmile.co.uk or using our online form. We will promptly correct any information found to be incorrect.

 

Our policies are annually reviewed and updated. If you have any questions, please contact us at care@improveyoursmile.co.uk

© 2026 Improve Your Smile. All Rights Reserved. 

GENERAL DENTAL COUNCIL  |  PRIVACY AND COOKIE POLICY  |  COMPLAINTS POLICY AND PROCEDURES

Website design by Rachel Barrow Design. Last updated: April 2026.

162 High Road,
Woodford Green, Essex
IG8 9EF


020 8504 2704
care@improveyoursmile.co.uk

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